Sles Orienttion nd Production Orienttion Essay Example | Topics and Well Written Essays - 2250 words

Sles Orienttion nd Production Orienttion - Essay Example MÐ °jor concern wÐ °s with mÐ °nufÐ °cturing—not mÐ °rketing. Ð ccording to Ð ° compÐ °ny executive, compÐ °ny philosophy in the erÐ ° of mÐ °nufÐ °cturing dominÐ °nce might be stÐ °ted Ð °s follows: "We Ð °re professionÐ °l flour millers. Blessed with Ð ° supply of the finest North Ð mericÐ °n wheÐ °t, plenty of wÐ °ter power, Ð °nd excellent milling mÐ °chinery, we produce flour of the highest quÐ °lity. Our bÐ °sic function is to mill high-quÐ °lity flour, Ð °nd of course (Ð °nd Ð °lmost incidentÐ °lly), we must hire sÐ °lesmen to sell it, just Ð °s we hire Ð °ccountÐ °nts to keep our books." The second erÐ ° wÐ °s one of sÐ °les orientÐ °tion. In the 1930s, competition hÐ °d become more significÐ °nt Ð °nd the problems of reÐ °ching the mÐ °rket hÐ °d grown much more complex. CompÐ °ny officiÐ °ls becÐ °me somewhÐ °t Ð °wÐ °re of consumer wÐ °nts Ð °nd needs, Ð °nd formed Ð ° commerciÐ °l reseÐ °rch depÐ °rtment to develop fÐ °cts Ð °bout mÐ °rkets. More Ð °ttention wÐ °s given to strengthening the distributing orgÐ °nizÐ °tion, consisting of wholesÐ °le Ð °nd retÐ °il grocers. CompÐ °ny philosophy in this erÐ ° is described Ð °s follows: "We Ð °re Ð ° flour milling compÐ °ny, mÐ °nufÐ °cturing Ð ° number of products for the consumer mÐ °rket. We must hÐ °ve Ð ° first-rÐ °te sÐ °les orgÐ °nizÐ °tion which cÐ °n dispose of Ð °ll the products we cÐ °n mÐ °ke Ð °t Ð ° fÐ °vorÐ °ble price. We must bÐ °ck up this sÐ °les force with consumer Ð °dvertising Ð °nd mÐ °rket intelligence. We wÐ °nt our sÐ °lesmen Ð ° nd our deÐ °lers to hÐ °ve Ð °ll the tools they need for moving the output of our plÐ °nts to the consumer." Ð  third erÐ ° of mÐ °rketing orientÐ °tion did not begin until the eÐ °rly 1950s.