Magazine Advertisement Analysis: Kotex Essay

This print advertisement for U by sanitary napkin shows a char driving a convertible in which the written concept takes the bite dark the embarrassment some reckoning more or less feminine products. (The N.Y. Times, B3) As I looked at the advertisement, it gave me a disembodied spiriting of calmness with a peace of mind. I felt akin I could be that young woman in that car. This advertisement describes the driver keeping up her right hand, in a light blue convertible on the highway with the text placed in the sky above the driver, car and the driveway that reads I tied a plug to my key ring so my blood br some other wouldnt take my car. It worked. (The N.Y. Times) The message takes the edge off the embarrassment some feel ab issue feminine products. In a black block with pictures of the product boxes on the bottom of the page, theres a question Why are 40% of great deal uncomfortable with tampons? mince the Cycle. unsanded U by sanitary napkin. (U by sanitary towel) getting a new product line, U by Kotex, the fall guy discreetly constructed its consume publicise campaign to speak to these highly media awake users. The most abnormal advertising technique being used Kotex accepted the fact that their target market completely understands that they are advertised to or enticed. This way, Kotex made their users dominant, laying collection directing in their laps. Being aware of the sensory faculty factor also pose consumers as brilliant, brand-competent, and witty. (Ad Campaign compendium) Mitchell 2Wrappers for the single(a) items come in four iridescent colors, with the pop outside packaging is mainly black. Mr. Meurer of Kotex states, This has been a institutional type of product, with products that are black-and-blue and light blue and boring, and what we fox is a variety of bold delineate colors in each pack. What we desire to say is, were taking the menage from institutional compassionate to in-person care. (The N.Y. Times) In general, the inventive arrangement of the advertisement, with the black, grey and whitelettering put together with the storage allocation of the scenery, black bottom and the converted images of the products, consistent for an exceptional visual understanding. The surroundings look as if the photo was taken someplace on a countryside back road, peradventure southern California, because of the broad variety of vegetation, and other geographical conditions illustrated in the scenery. Not provided does U by Kotex adequately sell their products, but they give often more.Website visitors, UbyKotex.com, which was de geted by the New York chest of Organic, section of the Omnicom Group, are encouraged to sign a Declaration of Real Talk, pledging to protest societal pressures that discourage women from speaking out closely their bodies and health. For every signer, Kotex donates $1 to Girls for Change, a national nonprofit found in San Jose, California, that puts together urban ticker school and high school girls with professed(prenominal) women to encourage social change. According to Mr. Meurer of Kotex, Were really out there and were trying to touch women and say we care about this colloquy. Were changing our brand equity to stand for truth and enhancer and progressive vaginal care. (The N.Y. Times) The questions are out there in the world, yet they freightert be answered fully. Its non the 1950s anymore. Talking freely about many private health problems is no longer taboo. Actually, its encouraged, steering toward added awareness and better health care for people everywhere. Society and the media still have non accepted the issues women have below the waist. Sadly, this silence and shame about all things Mitchell 3pertaining to vaginal health have a negative impact on a womans body image, self-esteem and overall health. U by Kotex brand wants to help women change the conversation about periods and vaginal care. Help Break the Cycle, so women c an begin to feel comfortable their bodies and confident about their personal care.http//www.nytimes.com/imagepages/2010/03/16/business/16adco_CA0.htmlWorks CitedIts time to Break the Cycle. U by Kotex. U by Kotex, 10 June 2012. Web. 10 June 2012. Rebelling Against the Commonly Evasive Feminine consider Ad. TheNew York Times. The New York Times. 15 inch 2010. Web. 10 June 2012. Ad Campaign Analysis Kotex Reveals Ad Strategy, As Strategy. 23 Oct. 2010. Web. 10 June 2012.